I Let Claude Run My Sales Team (Apollo + Clay + Lemlist + HubSpot)
Automate your entire outbound sales workflow with Claude Cowork — no code required. In this video I walk through how to build an end-to-end AI sales system that replaces hours of manual prospecting, contact research, and email writing with a single automated workflow you can schedule to run on repeat.
This isn’t just AI writing cold emails. Claude Cowork acts as the operator — it reads your target account list, finds decision-makers via Apollo, enriches contacts with verified emails, phone numbers and LinkedIn profiles using Clay, writes personalised multi-touch outreach, and pushes everything directly into Lemlist to launch a live multi-channel campaign. HubSpot and Salesforce stay updated throughout.
🔍 What you’ll learn:
→ How to connect Apollo, Clay, HubSpot and Lemlist to Claude Cowork
→ How to add Lemlist as a custom MCP connector
→ How to upload Skills files for best-practice tool use
→ How to build the workflow prompt that runs the full pipeline
→ How to schedule it to run weekly on autopilot
🔍 Tools covered:
• Claude / Claude Cowork (AI automation engine)
• Apollo / Clay (lead sourcing & enrichment)
• Lemlist (cold outreach automation)
• HubSpot / Salesforce (CRM automation)
🔗 Helpful Links and Resources:
◦ Sign up for Apollo:
◦ Sign up for Lemlist:
◦ Connect Claude to Canva, n8n:
◦ Lemlist MCP Doc Link :
◦ Claude Desktop Download :
◦ Skills Files:
⏱️ Timestamps (AI Sales Automation Walkthrough)
00:00 AI Sales Automation System Overview (Claude Cowork)
01:15 AI Automation Tools Explained (Claude, Apollo, Lemlist)
01:59 AI Lead Generation with Apollo & Clay
05:09 Install Claude Desktop for Automation
06:08 Connect Apollo + CRM (AI Sales Automation Setup)
07:58 Lemlist Setup for AI Cold Outreach Automation
09:05 Upload AI Skills Files (Claude Workflow Setup)
10:43 Build Claude Cowork AI Automation Workflow
13:55 Review AI Outreach Campaign in Lemlist
16:26 Schedule Weekly AI Sales Automation
17:20 Future of AI Sales & Automation Systems
18:06 Wrap Up & Next Steps
💡 Connect with me:
Instagram: / automatewithmarc
LinkedIn: / marconi-darmawan
Email: automatewithmarc@gmail.com
☕️ Buy me Coffee:
#claudecowork #aisales #salesautomation
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