M&M marked Independence Day with the launch of the BE6 Sporteq, Bar6 Formula e and Fred edition. We spoke to Velusamy R to unpack what’s new, and where Mahindra’s EV business is headed next.
In this conversation, Velusamy R breaks down:
– The customer learnings behind the Sporteq’s six tech features
– Google Gemini-powered Maya AI and its rollout across Mahindra’s EV lineup
– A more accessible ₹11.45 lakh starting price and what it means for penetration
– Production capacity plans as EV demand grows 104% YoY
– A first look at what’s coming with the BE7
– Mahindra’s ambitious 30-40% EV market share target by 2028
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#MahindraBE6 #BE6Sporteq #MahindraEV #GoogleGemini #AutocarIndia #ElectricSUV #Velusamy
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